Retail sales of licensed digital products including video games and mobile apps grew 6.1% to $20.7 billion* worldwide. The popularity of "freemium" smartphone games has especially boosted the industry, causing an additional 5.7% projected rise in retail sales from 2018 to 2022. For many, licensing has offered software and video game developers a competitive advantage in the ever-changing digital landscape.
*According to the 2019 Annual Global Licensing Industry Survey.
Licensing Expo is the meeting place for the global licensing industry and your chance to connect with 5,000+ of the world's leading brands.
Licensing Expo provides the best opportunity to secure the rights to thousands of consumer brands, entertainment icons, and more for your products or stores. If you're new to the industry, attending Licensing Expo is the most efficient way to learn about licensing and make connections that can benefit your bottom line.
With the growing focus in online retail and the morphing shopping habits of the millennial generation, it's more important now than ever to stay at the forefront of the changing retail landscape. Find out how to get ahead at Licensing Expo – the world's largest trade show dedicated to brand licensing.